The Internet can grant your business a huge boost, both in its total revenue and in its profit margins. However, this is only going to be the case if you learn how to use the Internet successfully for these purposes. While almost anybody can slap together a website, most websites have a large number of glaring issues with them. These are the kinds of issues that hinder their owners’ sales efforts terribly. If you are going to seriously use the Internet to grow your business into a profit powerhouse, you are going to need to master several key tools. While these tools are almost never very expensive, you will need to invest the time to actually learn how to use them properly.
For example, consider survey software and social media. If you combine these two pieces of the puzzle together, you can receive rapid feedback on what your best customers think of you and your site, who these same people actually are (and they might not be the people you think they are), and what they want that you have yet to provide for them. Then, you can actually move on this information immediately. Rebuilding a website from scratch is a relatively small operation (unlike altering the physical structure of a building). Once your presence on the social networking sites is strong, you can attract boat loads of people who want what you are offering.
If you only have time to learn two pieces of the internet puzzle, and really master them, learn about surveying your customers and about working effectively on the social media sites like Facebook. While it will initially be daunting and tantalizing to have 400 million potential customers, and only have a hundred thousand or so show up, that is still a reasonably good market to start out with. Remember that a lot of people who first encounter you on Facebook will inform you that they generally buy offline.
